Mel Jardines
I build the systems behind great marketing, and I love helping teams use AI to get their time back.
I started in hospitality, found marketing through a hospitality social media agency, and spent the next decade in lifecycle, integrated and brand campaigns. Lately I build AI workflows. The ones I can share are on the shelf below, free to download.
Experience
Email and lifecycle, integrated campaigns, international markets, and now AI workflows.
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2023 to 2026
Lumen Technologies
AI Innovation Lead, Integrated Campaign Manager, Email and Lifecycle Marketing Lead
Led AI innovation for a 19-person campaign strategy team, ran brand awareness and integrated offer campaigns, and built an always-on nurture program from scratch.
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2019 to 2023
Royal Caribbean Group
Senior Account Executive, Guest Commerce, International Marketing
Led email and guest commerce marketing for 90+ international markets across LATAM, EMEA and APAC, with localized offers and messaging.
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2015 to 2018
Agency work
BCV Social Media Agency and Making Science US
Social and content for hospitality clients, including on-site creative direction, then conversion and UX optimization for enterprise clients.
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Education
Florida International University
M.S. in Marketing and B.S. in Hospitality Management.
The workflow library
Starting points I built and tested for real marketing teams, rewritten so they work anywhere. Pick a category, then copy the prompt or download each one as a JSON file with the prompt and the steps. Use it in Copilot, ChatGPT, Gemini, Claude or an automation tool.
How to use a workflow
- Pick one and tap Copy prompt.
- Paste it into the AI tool you already use: ChatGPT, Claude, Copilot or Gemini.
- Add your own info (your report, your campaign, your list) and go.
Building an automation? Download the full package as a JSON file instead. It has the prompt, the steps and the guardrails in one place.
Get new workflows by email
I add new workflows and skills as I build them. Leave your email and I will let you know when something new is on the shelf. No spam, and you can unsubscribe anytime.
Your email goes to Kit, the tool I use to send updates, and nowhere else. You will get one email to confirm first.
One quick question
I am collecting a little data on what slows marketing teams down. Answer once, see how everyone else answered, and I will point you to a workflow that helps. Answers are anonymous and only shown together.